Most companies think about content marketing wrong. Some common misconceptions include:
–“I don’t want to manage/invest in it”
–“What’s the ROI of this one blog post? Or a podcast?”
–“The barrier of entry is too difficult”
We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?
Also in today’s show:
→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight
- Connect with Thomas Wasson on Linkedin
- Follow Thomas’ show, Loaded and Rolling
- Freightwaves Top 100 Companies in Freighttech
- Moving the Liberty Tree
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.