Struggling with sales goals and questioning your marketing strategy? The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can’t grow alongside their...
Sales
Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role
In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers...
Using a Podcast to Create Relationships with Freight Agent Dave Gulas
In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with...
Freight Broker Training and Content Marketing Strategy with Freight 360
Send us a Text Message. In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer...
Leveling Up Your Freight Sales Strategy
This episode features a discussion between Blythe and Holly LaBoda from “Logistics Luminaries Live!” focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer...
How Relay Payments Fights Fraud and Fosters Relationships
In this episode, Blythe discusses fighting fraud and the value of great customer service with Meghann Erhart, EVP at Relay Payments. She emphasizes customer service rooted in empathy, honed through over 15 years in the industry and firsthand experiences with drivers....
A Freight Sales Masterclass with MoLo Co-Founder Stephan Mathis
In this episode, Blythe discusses the art of freight sales with 15-year industry veteran and former MoLo cofounder, Stephan Mathis. He shares tips on building trust and long-term partnerships, overcoming adversity to strengthen relationships, leveraging storytelling...
Proven Strategies to Help Freight Brokers Find Shippers
Are you a freight broker looking to expand your business and find shippers? Look no further! In this blog post, we’ll walk you through proven strategies that can help you find shippers and grow your client base. Get ready to transform your brokerage business and reach...
Read MoreFreight Marketing and Sales Strategies to Close Out 2023
This episode features a conversation with Blythe Brumleve, Bill Priestley, and Kevin Hill about marketing and sales strategies for freight companies to survive 2023 and thrive in 2024. They discuss approaches like focusing on customer needs, picking the right...