Sales

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TMSA Study Unveils Winning Freight Marketing Strategies

Struggling with sales goals and questioning your marketing strategy? The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can’t grow alongside their...
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Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role

In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers...
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Leveling Up Your Freight Sales Strategy

This episode features a discussion between Blythe and Holly LaBoda from “Logistics Luminaries Live!” focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer...
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How Relay Payments Fights Fraud and Fosters Relationships

In this episode, Blythe discusses fighting fraud and the value of great customer service with Meghann Erhart, EVP at Relay Payments. She emphasizes customer service rooted in empathy, honed through over 15 years in the industry and firsthand experiences with drivers....
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Freight Marketing and Sales Strategies to Close Out 2023

This episode features a conversation with Blythe Brumleve,  Bill Priestley, and Kevin Hill about marketing and sales strategies for freight companies to survive 2023 and thrive in 2024. They discuss approaches like focusing on customer needs, picking the right...