iOS15 is here and with that we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it all the more important to focus on building your first party data collection process, honing in on those buyer personas, and helping the sales team make their adjustments in a cookie-less world. Helping us to break it all down are Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales.
Check out Adrienne’s Best Buyer Personas’ website
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