Social media has been around since the mid-2000s but it’s still widely considered a “new” trend in freight.
Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.
Katie was at the Transportation Marketing and Sales Association’s annual conference and she was kind enough to share some of those strategies with us.
- Connect with Katie McPherson on LinkedIn
- Follow Magnum Transportation on LinkedIn
- Visit Magnum Transporation’s website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.