Blogging. Podcasting. YouTube. Linkedin. Where should one start creating content about their company?
Deciding this plan can be a daunting task–especially for those folks who still have a business to run. Lucky for you, we manage all of our content in-house alongside our business and after more than a decade in the trenches, we’re teaching you exactly what to do and how to tackle content marketing. Using tips for beginners to experienced pros who need a refresher, in this course we’ll talk about:
Before you invest thousands of dollars into your next website project, we’re gonna go through the auditing process we take with all of our enterprise-level Digital Dispatch clients along with our own company websites.
We’ll teach you where you need to invest and the mistakes to avoid in hopes to save you a bunch of time and money on your next project. What we’re gonna be talking about in this Website Auditing course is:
If a tree falls in the forrest and no one is around to hear it, did it really fall? The same can be said about blog, video, and podcast content that doesn’t have a distribution plan. In fact, most folks in marketing say you should spend 80% of your time on content distribution and 20% of your time on the creation of it.
In this course, you’re going to learn about the concepts of developing pillar podcasts and videos so that your high-quality content is created faster for an overall better brand marketing strategy. Then you’ll learn about the platforms you can publish the same content to in order to maximize your exposure.
BONUS: Downloadable Distribution Cheat Sheets are included in this course.
The majority of the industry now has worked from home in some capacity. Which means the majority of our workforce has access to the exact tools needed to start their own video and podcast marketing for their company.
Using the tools we already have, we’re going to teach you how to start up your biggest marketing asset: A videocast. In this course we’ll cover: