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Embracing the conductor mindset with marketing, ChatGPT, and takeaways from Freightwaves' Sales and Marketing Summit
by Blythe Brumleve | Jan 19, 2023
As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan. Today's show topics include: Takeaways from the Freightwaves Sales and Marketing SummitChatGPT and prompts to help you use that tool betterEmbracing the conductor mindset in marketingLinks mentioned during the show: Lars from Freightvana Digital Dispatch/Cyberly episodeWatch replays from Freightwaves Sales and Marketing SummitPrompt help with Lexica: https://lexica.art/-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Complete Guide To Launching Your Podcast in 2023
by Blythe Brumleve | Jan 13, 2023
More than 90% of all podcasts never make it past 10 episodes. That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more. In this episode, I'm going to break down the following steps:Determine the type of show you want to have: Consider the purpose of your podcast and the format that will best serve your audience.Consider the personal ROI of the podcast: Determine the goals you hope to achieve through your podcast, and consider how it will benefit your company and personal brand.Establish how you will be measuring success: Determine the metrics you will use to track the success of your podcast, such as number of listeners or engagement with your content.Identify the host, equipment, and talent needed: Determine who will host your podcast, and choose high-quality equipment, including a microphone, recording software, and headphones, to ensure that your podcast sounds professional.Plan the show itself: Consider the ads, products, or services you want to promote, as well as the music, intro, and outro you will use. Create show art and branding, and set up a landing page on your website.Map out your processes: From idea generation to recording, editing, organizing, uploading, and distribution, determine the steps you will take to produce each episode.Establish a set recording schedule: Determine a consistent schedule for recording and releasing new episodes, and make sure to honor it.Leave room to improve your processes: Continuously assess and refine your processes to ensure that you are using the most efficient and effective methods. Remember that what works for you or a client may not work for everyone, so be open to trying new approaches.Checkout our FREE course on how to start a video-first podcast-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. -----------------------------------------------Everything is Logistics is a podcast for the thinker's in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Four-time CMO Rachel Meranus talks Transfix's 2022 rebrand and building a high-performance marketing team
by Blythe Brumleve | Jan 10, 2023
Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers her time as Chief Marketing Officer, the rebranding of Transfix 2022, as well as the process of constructing a high-performance marketing team.Shippers and carriers are able to interact with one another and have their truckload transportation optimized with the assistance of Transfix, a software-first logistics firm. Transfix has been in business for ten years, and its technology matches shippers and carriers on specific loads and lanes through the use of automation and data modeling. In addition to the brokerage platform they provide, Transfix also provides software solutions that aid shippers and carriers with the execution, optimization, and management of truckload transportation. These solutions are available for both shippers and carriers.Timestamps0:00:05 Four-Time CMO Rachel Moranis on Building a High-Performance Marketing Team0:02:15 Transfix: A Digital Freight Brokerage Platform0:04:10 Transfix Rebrands to Intelligent Freight Platform0:05:50 Transfix Rebrands to Create a More Tangible, Inclusive Company0:07:26 Transfix's Approach to Marketing in the Transportation and Logistics Industry0:10:31 Rebranding Process for Transfix0:13:58 CMO of a Logistics Company Rebrands the Business0:15:27 Transfix Rebrands and Builds an Integrated Marketing and Sales Team0:20:00 The Most Important Metrics for Measuring Marketing Success0:24:07 The Benefits and Challenges of Being a 3PL0:26:17 The Future of the Shipping Industry: Transfix is Flipping the Script0:27:52 Transfix's Marketing Strategy: SEO, Podcasting, and Social Media0:32:52 The Power of Podcasting in Marketing and Branding0:34:25 The Benefits and Risks of AI-Driven Content0:37:35 The Benefits of Investing in Marketing that May Not Be MeasurableConnect with Transfix: Follow the Transfix Take podcastCheck out the Transfix websiteConnect with Transfix on Linkedin, Instagram, and Twitter----------------------------------------------------------------At SPI Logistics they have industry leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Everything is Logistics is a podcast for the thinker's in freight. Subscribe to our newsletter to never miss an episode. Follow Blythe on social media: Twitter | LinkedIn| Instagram| TikTok| YouTube
Three things to watch for in freight marketing in 2023
by Blythe Brumleve | Jan 05, 2023
In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive.Content remixing involves creating shorter pieces of content from longer form content and sharing them on various social media channels to reach specific audiences.Influencer marketing involves partnering with influencers in order to reach and engage with a larger audience. It is important to carefully select influencers who align with your brand values and target audience.**ED NOTE: The podcast description, title, and takeaways were all created by ChatGPT. Most of it was spot on---except for the influencer marketing part. I made no mention of that in this episode, so it's weird that the AI added it to the description and takeaways. Would love to know what y'all think about this and the accuracy behind it! Happy creating! Also mentioned during the episode was when I asked ChatGPT to create a 6-month marketing plan for 3PLs. Here is the generic marketing plan it spit out in seconds: Month 1:Conduct market research to gather insights about industry trends and customer needs.Identify key target audiences and develop customer personas.Set marketing goals and objectives.Month 2:Develop a comprehensive content marketing strategy, including a content calendar and editorial calendar.Launch a social media marketing campaign to increase brand awareness and engage with customers.Implement email marketing campaigns to nurture leads and promote services.Month 3:Optimize the company's website for search engines and improve search engine rankings.Implement paid advertising campaigns to reach new audiences and drive traffic to the website.Develop a referral program to encourage current customers to refer friends and colleagues.Month 4:Host a webinar or virtual event to educate potential customers about the company's services.Launch a customer loyalty program to reward and retain current customers.Develop a case study or testimonial program to showcase the success of current customers.Month 5:Create a lead generation campaign to capture new leads and nurture them through the sales funnel.Conduct market research to gather insights about industry trends and customer needs.Develop a customer retention strategy to keep current customers engaged and loyal.Month 6:Analyze the results of marketing campaigns and adjust strategies as needed.Develop a plan for ongoing content marketing and social media engagement.Set goals for the next 6-month marketing period and develop a plan to achieve them.----------------------------------------------------------------At SPI Logistics they have industry leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Everything is Logistics is a podcast for the thinker's in freight. Subscribe to our newsletter to never miss an episode. Follow Blythe on social media: Twitter | LinkedIn| Instagram| TikTok| YouTube
How To Stop Annoying Your Website Visitors
by Blythe Brumleve | Jan 02, 2023
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
What a Shipper Wants [best of]
by Blythe Brumleve | Dec 31, 2022
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.Guests are from these episodes: 00:58 What a Shipper Wants with The Produce Industry Podcast19:49 Study Reveals Marketing Ideas That Shippers Won’t Hate37:36 Shipper Explains What He Wished He Knew Before Working With a 3PL43:53 The Logistics of Calypso LemonadeYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
Freight Broker Training and Marketing To Use in 2023 [best of]
by Blythe Brumleve | Dec 30, 2022
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.Guests are from these episodes: 00:58 Getting Strategic With Your Sales Plan17:52 Freight Broker Training That Isn’t a Scam40:35 What Makes For a Successful Freight Agent?01:24:42 6 Logistics Marketing Trends After TMSA’s Annual Conference01:45:31 Growing a Freight Brokerage with Liz Wayne of Able Transport Solutions01:59:50 How to fix your shady email listYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
Content Marketing Ideas From These Top 3PLs [best of]
by Blythe Brumleve | Dec 27, 2022
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.Guests are from these episodes: 00:58 6 Logistics Marketing Trends After TMSA’s Annual Conference22:57 How the Top 3PL's Treat Digital Marketing34:38 Freightvana's Sales and Marketing Tips for 3PLs01:08:33 How Rocket Shipping Tackles Content Marketing01:33:55 How Odyssey Logistics thinks about global marketing strategy01:59:47 TikTok for 3PLs with LogistoksYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube