The only independent report to know if you’re marketing is on the right track
Using a variety of tools from our marketing suite, we’ll audit your website to create a Scouting Report that covers a multitude of touchpoints from both a technical and creative lens.
After the audit is completed, we’ll combine the information gathered to craft a customized content marketing plan built for success. In these reports, we’ll be able to give insight into how users coming to your website, which platforms are the most beneficial, what ad/keyword strategies your competitors are using, and ultimately how users are interacting with the goals on your site. e.g. social media follows, demos booked, calls scheduled, etc…
This report, backed by data, can then be used by your team to solidify an actionable plan where you can take both your website and content marketing to the next level.
YOUR SCOUTING REPORT INCLUDES:
- Multi-page report generated after a deep dive into your website metrics where we can brainstorm content planning and missed opportunities.
- Full site technical audit to measure speed, security, and optimization wins.
- What social media accounts you should (and shouldn’t) be focusing on.
- What types of organic (unpaid) content is performing the best on your website and social channels.
- What organic keywords (SEO)are low-hanging fruit you can take advantage of quickly.
- Making sure your website analytics and pixels are integrated correctly and clean data is being captured.
- High-level Content Marketing plan with topic focus, strategy, and categories.
- Auditing the visitor flow and how it translates to your business goals.
- Google Drive folder with all of your reporting and data backups.
- Hour-long strategy call to review the report, key findings, and answer any questions you may have.
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- We include insight from Google Analytics, Search Console, SEMrush, and Oribi Analytics. Using data from all of these sources, we create a customized website and content plan.
- All of these reports can tell us:
- What keywords you’re ranking for
- Competitor benchmarking
- What content is ranking in search engines but isn’t generating a high CTR (click-through-rate)
- Trackable events such as demo signups, quote requests, social media follows, video plays, contact form submissions, click to call performance, and more.
- We also set up filters for known spam/bot sites so the data you’re seeing is as accurate as possible.
- We need a completed marketing questionnaire and integration of two-three items into your website.
- For your website integration, we can tackle one of two ways:
- You give us temporary DNS/developer access to your website. This allows us to install web analytics code and verify your domain in Google Search Console.
- OR we can provide instructions so that your web team can integrate the analytics code + verify domain ownership.
- We send over a link to a shared Google Drive folder where it contains your customized Scouting Report along with the data to back up our findings.
- We also send over a calendar booking invite so we can review the report in detail over the phone.
- After that, you can choose to apply the customized suggestions internally, hire us to do them for you, or hire someone else. Either way, you have an actionable plan to help take your website and digital media to the next level.
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