Latest Podcasts
Host Blythe Brumleve is coordinating fascinating interviews and stories from logistics pros who are in the trenches with the goal of helping other businesses craft a better story of their own, market the hell of out it, and generate ROI because of it.
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Show Notes
The Power of Curiosity with Tim Dooner of Freightwaves’ What the Truck?!?
You know him as “Dooner” and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And that’s because he’s been pulling a traditionally “boring” industry into the mainstream with his coverage on one of the top business...
Digital marketing tips for 3PL’s to attract new customers and drivers
Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of...
How Freight Companies Can Build Their Own In-House Content Teams
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier....
Don’t Get Kicked Off Mailchimp: Email Marketing Tactics for 2021
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never actually get to it? *feels seen* Yeah--I'm right there with you. But it's that time of the year for prioritizing our new...
What Barstool Sports and Mr.Beast Can Teach Us About Content Marketing
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and...
Study Reveals How Sales Teams Should Contact Logistics Leads
How do you prefer to do lead outreach? Cold calling? Email? Linkedin? On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by...
The Entrepreneurship Mindset With Metromax’s Demarco Thomas
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many...
Making Testimonials a Priority with Carrier Source
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive...
Stop posting boring truck photos with James Crowley
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little...
Planning Your 2021 Marketing on Freightwaves ‘Put That Coffee Down’
COVID disrupted numerous industries and if you think it hasn't affected marketing at all--I've got some waterfront property in Arizona to sell you. In this episode of Put That Coffee Down by Freightwaves, Digital Dispatch owner Blythe Brumleve joins Timothy Dooner and...