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Why Short Form Video Is Here To Stay

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Marketing vs. Sales in Freight

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and long termWhy sales teams should get into the content gameOutdated strategies that gotta goFavorite (and least favorite) marketing tacticsHow Google gets more credit than it deservesLinks from the show: Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales. The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here.  Be sure to also follow the group on Linkedin!The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts. Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”Watch the first Cyberly episode on YouTube~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How Freight Companies Can Build Their Own In-House Content Teams

Hiring a marketing agency is a large expense most companies can’t afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So […]...

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FREE Course: Plan for 2021 with ‘How To Audit Your Website’

Kicking 2021 off right–I’m offering one of the most important courses you can take during this time of the year: How To Audit Your Website. Before you invest thousands of dollars into your next website project, we’re gonna go through the auditing process we take with all of our enterprise-level Digital Dispatch clients. We’ll teach […]...

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Freight School Playbook Launch Week, Marketing Examples, and more

Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here.  This is going to be a […]...

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Freight School Playbook: How it helps your sales and marketing goals

There are close to one million people working in the logistics field as an entrepreneur or in marketing and sales. Sometimes all three—all at the same time. Like many others, these professionals have had to adjust to working from home, managing a remote team, and distractions everywhere. Though we crave a bit of normalcy, there […]...

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Takeaways from Freightwaves Carrier Summit

Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here.  Freightwaves held their first-ever Carrier Summit […]...

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Tips On Making Your Virtual Event Not Suck

We've all attended a virtual event that made us question why we signed up in the first place. Here are some virtual event tips to make your's not suck....

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How To Change Your Trucking Company Name: A Simple Guide

Think back to the AOL handle you used when you were younger (SlimShady4Eva sound familiar)? It was funny then, but that’s probably not you want your customers to see you now. The same thing is true of your trucking company name. Maybe what you started with just isn’t working for your clientele anymore....

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Some essential tips on making the ‘work from home’ adjustment

Next to October, March is considered the best sports month on the calendar. It's also a collective reason to get together at the local bar and talk trash about your friend's favorite team. So when sports are canceled for a global health crisis like we're experiencing with Coronavirus, many companies are going to have to make the 'work from home' accommodations a lot quicker than anticipated. As someone who both loves sports and working from home, I decided to scrap the normally planned podcast in favor of sharing my best work from home tips....

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