Digi Podcast

Creating Buyer Personas That Don't Suck With Adrienne Barnes

Creating Buyer Personas That Don't Suck With Adrienne Barnes

How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re...
Planning Manifest: The Future of Logistics conference with Pam Simon

Planning Manifest: The Future of Logistics conference with Pam Simon

When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter...
Why You Need a Driver Feedback Loop with Workhound CEO Max Farrell

Why You Need a Driver Feedback Loop with Workhound CEO Max Farrell

We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their...
Starting and Growing a Last Mile Fleet with Chris Bright

Starting and Growing a Last Mile Fleet with Chris Bright

The last mile is a segment of shipping that has plagued many big logistics companies so as of late,  it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris...
Drivers Deserve More Than a Social Media Post

Drivers Deserve More Than a Social Media Post

September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.”  But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the...
The New Era of Digital Marketing

The New Era of Digital Marketing

iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So...