Cyberly

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How the FreightWaves Content Machine Operates

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
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The Bootstrapper’s Guide to Logistics Story

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is...
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Creating Sales-Driven Content in Freight

If you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m...
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Website Tips, Fine Art Shipping, and Return Logistics

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Also in this episode: →The logistics of fine art...
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Profiting on Content, Supply Chain Strikes, and Disney Logistics

Most companies think about content marketing wrong. Some common misconceptions include: –“Too expensive”–“I don’t want to manage/invest in it”–“What’s the ROI of this one blog post? Or a podcast?”–“The barrier of entry is too difficult” We use these types of...
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How to Use the Internet To Your Advantage

It feels as if we’re just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today’s show, we’re breaking down how to filter through the noise and use the internet to your advantage. In this episode, we’re breaking...
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Economic Espionage: How to spy on your competition

Economic Espionage has been going on for centuries. So in today’s episode, we’re talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate...
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Legal stories and nerding out with Armchair Attorney

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s...
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The Unsexy But Important Side of Running a Freight Company

If you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly. On today’s show, we’re talking to the...
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How JAXPORT and the Jaguars Shaped the City of Jacksonville

Have you ever wondered how a city gets a port? What about how a city gets an NFL team?In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville...