Today, I wanted to share an episode I recorded for Charlie Pesti, the logistics PR extraordinaire. Moderated by John Monarch, the discussion centers around how freight companies are managing their 2024 marketing budgets. Panelists include Steve Bonadio, VP of Global...
Content Marketing
How These Freight Creators Leveled Up
It’s that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it’s also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a...
A Realistic Content Marketing Strategy for Trucking Companies
In this episode recorded for the Tenney Group, Blythe Brumleve shares her journey into freight marketing, starting as an executive assistant who was handed the keys to run marketing for a $140 million logistics company. She discusses creating content that solves...
Two AI Tools That Save Me Hours Every Week
Our latest episode explores how AI tools like Otter.ai and Opus Clips can transform workflows and marketing for bootstrapped businesses. Learn how I use these tools daily to optimize content creation, transcription, and more – saving time and money while gaining...
Unpacking the Savannah Bananas’ Marketing Strategies and Insights from the TMSA Elevate Conference
In this episode, Blythe Brumleve shares her takeaways from the TMSA Elevate Conference. She discusses the innovative marketing strategies of the Savannah Bananas, a minor league baseball team, and the operational efficiency of the Port of Savannah. Blythe also shares...
Freight Marketing Questions: How to Put it All Together
In this episode, we’re covering a question submitted by a podcast listener who’s a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both...
How the Top 3PLs Treat Digital Marketing
On a previous show, we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing...
Read MoreSuper Bowl Marketing and Google Enters the AI Arms Race
The biggest marketing event of the year is here in Super Bowl 57. So we’re breaking down some fun stats and commercials surrounding the big game. In addition to Super Bowl marketing, we’re also diving into Google’s answer to the Microsoft + ChatGPT...
Creating a conference strategy with Grace Sharkey and Lars Ward
Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great...
What I’ve Learned After Hosting 30+ Websites
Are you looking for quality website hosting? You might think that it’s not worth the extra money, but there are actually many hidden benefits of investing in quality hosting. In this video, we’ll discuss why you can’t afford to skimp when it comes to...
The Math of Logistics Marketing with Kara Brown
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage ...
Warm selling and quick wins missing from 90% of logistics websites
In today’s show, we’re diving into two big topics: the art of the warm sell and quick website wins. The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at...