Helping your freight company get online and grow

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too. Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry. The conversation was so fascinating that a crowd formed around the TV stage to include laughing and clapping. It really was a fun show to be a part of--especially surrounded by folks who you've networked with using these very same platforms in question; LinkedIn and Twitter.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don’t you dare DM him with a lame pitchDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking InfluencersDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — CoverrListen to these shows next: How to stop annoying your website visitorsThe Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteWhat to know before you outsource your marketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Connect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and Instagram

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet. Listen to these shows next: AI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.